INST362 - SAVVY UX TEAM 12

RESEARCH MEMO AND INTERVIEW PROCESS
RESEARCH MEMO
Preparing for Interview Process
What methods will we use?
We plan to use a google form survey to find out relevant information from our audience (ie. is this their first semester on campus? What mode of transportation did/do they use? Did/do they live on or near campus?). We will send this survey by emailing those from our class lists through ELMS and those that we think are a good fit to gather information from (personal connections). After finding out the relevant information we need and collecting the corresponding data, we will then select a group of fellow students who meet certain criteria (have been on campus prior to COVID19, variety of answers, etc.) for further interviewing.
Google Form Link: Link Below
Recruitment:
Find respondents:
Target Audience: Students who are not freshman and Professors at UMD
Develop screener:
Persuade participation:
Relationships: Fellow students may feel more comfortable interviewing one another than if they were interviewed by someone with authority. (ie. the people our issue would logistically be handled by.)
Mutual self-interest: Those who desire more efficient transportation on campus may want to add input
Incentives: Enter survey for a chance to win a $10 Amazon gift card.
Manage logistics:
Schedule date, time, and location:
Date & time: Whenever the participant is available to complete the survey before deadline of survey responses need
Location: Remote interview for those who are not on campus & in-person (social-distancing) if interviewee comfortable
Send reminders: Two reminders will be sent before the scheduled interview: the day before and an hour before.
Feasibility
Ideas:
The research will be carried out by asking and getting feedback about on-campus transportation using these following steps. We will try to get around 10-20 students or professors. We will find them from at least 2-4 different locations to increase variety. We will also create a screening list for those who have consented to being interviewed. This will include people chosen based on the google form and the people we chose personally.
Constraints:
The constraints that we could find when surveying people or interviewing them is that there will be fewer people on campus due to COVID. This means that there will be fewer chances of reaching out to people. We will also have to conduct remote interviews instead of a direct interview. The last constraint would be difficulty finding the right time to interview people.
Schedule:
We will carry out the interviews in a schedule. We plan to rotate through the schedule of research activities. We would spend around an half an hour or so for each interview session.
INTERVIEWING TEMPLATE GUIDE
UMD Transportation Interview Guide
Interviewee name:
Location:
Introduction and Informed Consent
- Thank you for giving us your time and agreeing to be interviewed as part of our research project. We are conducting this study to learn more about the experience with transportation services at University of Maryland of students/faculty/staff since there are varying forms of transportation used on campus. This will help us identify possible improvements needed that we will append in our research.
- I will include questions about your experience, what problems you faced while using a specific transport mode, and your suggestions for improvement.
- This research has no known risks. It will benefit the UMD community to understand the issues of certain transportation services on campus.
Please know that the information gathered during this study will remain confidential in a secure location during this project. Only the other researchers will have access to the information. There will not be any identifying names on the interview transcripts.
- There is no problem with refusing to answer any questions. You are free to skip questions and discontinue participation in this project at any time without penalty. Participating in this study is voluntary and no specific requirements are needed to answer the questions.
- With your permission, we’d like to take notes and record during our discussion to make sure that we have acquired the information accurately. Is it okay with you if I record?
- Are there any questions that you have before we begin?
Warm Up
Tell me about yourself?
What is your name?
What year are you in?
What is your major?
(Professor) How long have you been a professor here at UMD?
General and Deeper questions
How do you feel about the current state of transportation on campus?
If you think it’s as good/bad as it is:
What are some good/bad points?
What is/was your primary mode of transportation
Around campus? Bicycle/Scooter/Skateboard/Walking?
On the topic of bicycles:
Should bikers:
Be allowed to ride on the sidewalk? Why/why not?
Stay on the road? Why/why not?
Should UMD have more bike/scooter exclusive lanes for those who ride bicycles/scooters around campus? Why/why not?
Should there be more paths for students walking between classes that don't intersect with roads? Why/why not?
To campus? Bus/Car?
Should the road in front of Stamp be converted to two lanes? Why/why not?
Should there be more car spaces in general? Why/why not?
Should these new car spaces be made closer to academic buildings? Why/why not?
What improvements/general suggestions, based on your own experiences, do you think can make travelling around the campus better?
For example, if more traffic lights were to be implemented to mediate walking and cars? (ie. crosswalks that cause heavy amounts of traffic for cars due to the high amounts of students moving between classes). Do you think this is a good idea? Why/why not?
Retrospective
Going back to what you said earlier on...
I really like your idea on… Can you please expand more on it?
So from my understanding, you...
Wrap-up
Do you have any additional thoughts about any of the topics we covered?
Is there anything we didn't talk about that you think I should know about?
I may send you a follow up email on our discussion today if that is okay with you.
Thanks again for taking the time to speak with me today.
What I'm going to do next with the information I'm gathering from you and others is to _______________________.]
Observational Guide
Activities – What people want to accomplish
They are answering the questions being asked to them to the best of their abilities and knowledge
Environments – The whole arena where activities happen
They are at home in their room, on campus in their dorm or outside
Interactions – Between person and other people or things
They are by themselves in their own room or outside passing by them
Objects – In the environment
Inside - desk, chair, computer, homework, papers, books, bikes,
Users – People, their behaviors, preferences, needs
Potentially disabilities, medical needs, time constraints, order
INTERVIEW ANALYSIS
Insights
From interviewing fellow peers and a professor on their experiences of transportation on campus, we were able to find patterns to be analyzed. Through our process of open coding to gather the main points of each interview, and clustering (Axial coding) to group our findings, we have learned much from our data on user needs, suggestions for improvements, and what further research we need to conduct. One common and interesting insight that we learned about implementing traffic lights is that pedestrians preferred to not have them installed as it might slow or prevent them from getting to class faster, but car users preferred to have traffic lights as it would help mediate flow of pedestrians crossing the roads. Another major insight we learned is that bike lanes should be implemented throughout campus, or at least in major parts of heavy traffic, to allow bikers safe passage from cars on the roads and pedestrians on the sidewalks. In addition, surveyors and interviewees did not have a preference for having the bike lanes built on the road or on/next to the sidewalks, as long as it can be paid for. One final insight gathered from the results is that there should be a decrease in car spaces. By having less car spaces only to be reserved for faculty members and commuters, this will discourage having cars on campus, thereby lessening traffic conflicts with pedestrians and other modes of transportation on campus.
User Needs
According to some experiences of students/professors we have found that there are problems to be changed for a safer environment and to all kinds of transport modes on campus. We perceived that most participants preferred bike lanes to help provide safety and better flow of traffic. Also, we have discovered that most students use the application of the shuttle bus on campus. From this, we identified that there needs to be a better detailed version or explanation of features of the bus application to understand bus routes and schedules.
Pain Points
As traffic can be atrocious around certain parts on campus and during certain times of the day, it can be difficult to get to class or other destinations on time. For bikers, they may need to cut through large groups of people, all the while driving quickly, and it can be dangerous if they can’t stop in time, causing them to crash onto incoming traffic or pedestrians if inexperienced. For car drivers, there can be an unending flow of pedestrians and buses blocking their paths on a one-way road, causing them to be stuck in place for long periods of time. Although there doesn’t seem to be many incidents reported, an improved system of managing pedestrian, biker, and car flow is needed to lessen traffic congestion and overall experience of moving around campus better.
Gaps
Although some of our responses from our surveyors and interviewees were replied in great detail, these voiced opinions may not be representative of the entire student and faculty body on UMD campus. Also, some responses were lacking or did not fulfill the requirement of the question asked so we will need to reformat some questions and add more detailed ones. Overall, more interviews should be conducted, including more professors, board members, and experts like DOTS staff. By having more of a variety in responses, we can visualize a more accurate understanding of how transportation affects students and faculty life as it is a major part of traversing through campus.
Conclusion
From our interviews of students and faculty, the common problems with current transportation around campus are caused from the design of the infrastructure. With different modes of transportation, like walking, biking, and driving, the complaints were how they interfered with each other. Pedestrians interrupt cars and cars interrupt bikes and so on. Suggested solutions or improvements were to keep the transportation methods independent of each other, like installing bike lanes, traffic lights, and pedestrian bridges/tunnels. A concern is the financial cost of these solutions. We intend to interview more faculty and better experts on this problem to optimize the solutions. With these findings of a more varied and balanced response list, we hope that transportation on campus will become more diverse, inclusive, and equitable for everyone to use, all while promoting safety and lessening traffic to increase everyday efficiency.