INST362 - SAVVY UX TEAM 12
PERSONAS
VICTORIA JACKSON
ROLE: STUDENT
Demographic:
~ Year: Sophomore
~ Full time Information Science Undergraduate Student
~ Has part-time job as receptionist at Epply, working 3-4 days a week in the evening
Tasks, Needs:
~ Lives on campus
~ Uses bicycle to traverse campus
~ Average 3-5 classes everyday, 5 days a week
~ Sometimes arrives 5 minutes late to class due to traffic
~ Has academic and personal responsibilities in and out of school
Outcomes to Achieve:
~ Find better pathways to ride her bicycle around campus to get to class before it starts or on time
~ Worry less about running into cars or people when moving between classes
WILL ADAMS
ROLE: PROFESSOR
Demographic:
~ Full time Professor for 10 years in Computer Science Department
Tasks, Needs:
~ Commutes 45 minutes from home Monday through Friday by car
~ Has several classes and office hours to teach, and home responsibilities to attend through week
~ Rides bicycle between classes and buildings on campus
~ Sometimes arrives a little late to class and takes five to 10 additional minutes to prepare, taking up lecture time
Outcomes to Achieve:
~ Ability to arrive to class with enough time to prepare
~ Be able to drive through campus without encountering terrible traffic and during "student rush"
UNDERSTANDING OUR AUDIENCE
~ These two personas represent both students and faculty and also covers the concerns of people who live around campus and those who commute.
~ Our personas overall helped our team understand our target audience because we want to focus on benefiting them, and putting ourselves in their shoes to understand that different people can have different experiences.