INST362 - SAVVY UX TEAM 12
DESIGN & RESEARCH PROCESS
AFFINITY MODELLING AND MAPPING
Open Coding Clustering (Axial Coding) Cultural Model
Cultural Model
In this data visualization, we created a cultural model that grouped the major findings of different modes of transportation to the overarching theme of transportation in the center and how they may be interrelated. As a result of mapping out the findings of each of these groups, we learned that the problem in traffic is where the different modes of transportation cross paths. There seems to be a general consensus that bike lanes may help lessen the traffic for all types of transportation around campus. Finally, we learned that some suggested solutions to improve the experience of one transportation may create problems for other modes of transportation.
TEN PLUS TEN DESIGN THINKING
This section features ideas and variations from our team on our transportation challenge.
---------------------------------------------------------------------------------------------------------------------
Our chosen idea was bike lanes and chosen variation was building bridges for pedestrians and bikers around campus.
Matthew Chan, Cole Daitch, Ucheoma Okonkwo, Jacob Parker, and Eman Wasel
"WE BELIEVE"
In this section, we make four assumptions on what we believe our users should achieve, and we'll know if we're right through feedback, measurement or insight.
Matthew Chan, Cole Daitch, Ucheoma Okonkwo, Jacob Parker, and Eman Wasel
